Features
Real-time Network Event Reception
Roaming events detection is performed using several methods:
• HLR feature for third party location update.
• SS7 proxy before the HLR (Home Location Register), for MAP Location Update messages.

Watch the Steering of Roaming Video


Configurable Business Logic for Roaming Steering
The steering is done by CALLUP SoR Business Logic, through a configurable, event driven scenario. It provides a flexible, dynamic engine platform for developing and configuring roaming steering logic and meeting new business needs, without the need for changes in the program code.

Friendly, Comprehensive Reports

The CALLUP Steering of Roaming engine is based on a configurable intuitive business logic that automatically evaluates received roaming events, utilizes data from the CALLUP SIM OTA repository and applies the most appropriate action. These actions range from friendly welcome messages to roaming steering by refreshing the PLMN (Public Land Mobile Network)  file. The advanced CALLUP SoR business logic allows carriers to determine lists of groups/countries/networks in the PLAMN file. The roaming lists are updated dynamically putting the prioritized networks for the subscriber’s current zone in the first positions. CALLUP Steering of Roaming method uses the standard SIM Toolkit Refresh command to enable an instant effect after roaming list updates. Additional specialized SIM Application Toolkits (STKs) such as Bill Shock Preventer can be used as well.

Smart-Fi allow carriers to:

• Sell Wi-Fi data to their roamers
• Bundle with 3G data packages
• enjoy advertisements bar

Smart-Fi breaks the barriers:

• No credit card required
• POP-UP in native language
• Payment done in normal phone bill

CALLUP Wi-Fi Calling, RCS complient, is both an alternative to installing femtocel, and a solution for reducing roaming costs. It diverts calls from the circuit switched path to the IP data path (3G or Wi-Fi) when possible, and still generates CDRs for the operator. The entire process is completely transparent to the user, who uses his regular phone user interface to make a call and does not feel that his phone .calls are transferred through a Wi-Fi hotspot.

What's in it for the operators?

Seamless RCS client (works in background)
Using Android native diler (IOS coming soon)

Seamless handover between CS and IP networks CS<>IP
Floating Service Ribon while talking
Location base capabilties
Sharing social media while talking

CALLUP has an innovative solution that will dazzle you.

Roam Home SMS diverts SMS from the Circuit Switched path to the IP data path (cellular or Wi-Fi) when possible and still generates CDR’s for the operator.
The dazzling part is that this magic happens transparently to the user, which remains with the same user experience he is familiar with.

HOW CAN YOU EVALUATE THE ROI?

Just take a simple roaming (National or International) scenario for example:

• X SMS per day
• Operator pays Y Cents per SMS to the hosting MNO
• Assumptions on devices: Android share – 50%, out of which 60% actually have the application SAVINGS per day = 0.5 * 0.6 * X * Y

Multiply that to calculate your monthly and annual saving – Now that’s big savings!!!

Voice Capture

• Seamlessly captures an outgoing voice call from being sent over the circuit switch network, and diverts it to the data network while the subscriber is on roaming. User maintains regular dialer user experience.
• Does not need VPMN’s approval to reduce rates.
• Incentive for roamers to make more calls.

Voice Capture – regular callback procedure

• Seamlessly captures an outgoing voice call from being sent over the circuit switch network, imitates an outgoing call experience (fake dial tone, fake dialer), sends a background SMS, and auto-answers incoming callback call.

Quality of Service

• The quality of the IP network is always monitored. The call will be routed to IP only if it can sustain an excellent quality and user experience.

Active Networks Control

• Controls which networks will be active:
• Specific SSIDs
• International roaming
• National roaming
• Home network
• Specific networks
• Any combination of the above

SSL and Anti-Spoof Security

• Server mechanisms ensure the sender’s validity and authenticity, which allows accepting messages from Wi- Fi/Internet over HTTPS.

Data Network Control

Controls the types of data networks that will be active:

• Cellular or Wi-Fi
• Cellular Only
• Wi-Fi Only

Callback Server Features Highlight:

• STK application for automatic diversion of outgoing calls to the callback system
• OTA configurable applet
• Both USSD and SMS support (client and server side)
• Internal USSD gateway
• Smart configuration mechanism, for overcoming device comparability issues and USSD restriction issues
• Per-TAC, MCC and MNC policies
• User feedback and status, over USSD or SMS
• Configurable dialed number validation program – allow only valid numbers through the system
• Web based GUI for the management of the platform
• TDM (MTP, ISUP) or IP (SIGTRAN, SIP) for signaling and voice

STK application’s Features Highlight:

• Automatic capture of an outgoing call (seamless), and conversion to a USSD or SMS string
• Automatic operation when roaming
• Determination of “roaming” state is configurable, can match any business requirements
• Rich configuration file which provides flexibility for the operator
• Smart selection of USSD/SMS based on MCC/MNC or device type
• Configurable strings in any language
• OTA configurable (requires an OTA system)

Our easy to use and self-explanatory approach in designing this "Drag & Drop" environment makes this system super easy to use and operate.
The system is written in the latest programming libraries such as jQuery, jQueryUI and HTML5 to increase ease of use.
Services that were once a considered big projects to introduce to the network can now be introduced and revised in a snap. Great examples for such relate to billing services such as "top-up", "balance check", etc.
Switches, Menus, Script, Web Services: The SCE is relies on years of experience of developing VAS applications. It includes objects that make life a lot easier when developing VAS applications

Main System components:
Call Flow Editor -  Allows to edit service flows. Drop basic elements like play, record, get DTMF, etc. Use advanced objects like web service integration or javascript. Connect the elements and publish the application, and you have your call flow ready in minutes!
Media Manager - Easily drag and drop from your PC to the server media files. Incorporate those later in your call flow. Being an HTML5 application, the files can be played back using nothing but the web browser, using a simple preview click on the media or on the flow object itself.
Variable System -
Application global variables can be defined by the application programmer. This enables easy control of the application logic, for example to create counters for limiting number of loops, storing password info etc.
Default variables are automatically created for each call, such as the caller number, called number, redirect number etc.

CALLUP's BMS is an integrated, modular and flexible platform and covers all key functionalities of mobile marketing.
The platform enables setting priorities between VASP's, Bandwith and Load Management, Bulk-SMSC, Multimedia Accelerator and Bulk-MMSC. It has a built in multimedia transcoder, Campaign manger, DRM and content screening capabilities within the content management platform and an easy VASP API and web interface.

Value Added Service Providers (VASP) Management feature highligths: 

• Access authorization, communication encryption
• Validating IP addresses of connecting VASP
• Validate type of network resources and delivery services that can be used
• Enforce maximum content and message size
• Ensure maximum transactions per second
• Control private or global subscription lists
• Check for maximum messages in queue (for delayed delivery)
• Enable / disable image processing functionalities such as pre-transcoding, and logo embedding