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RBT-Ring Back Tone

 The must-have service to personalize caller experience

PRBT (Personalized Ring Back Tone) is an innovative system that enables subscribers to replace the dull standard ring back tone with personalized jingles or songs.

The essential, highly-demanded service plays the selected ring back tone until the called party answers, the Voice Mail system answers or the call expires. The PRBT system can store multiple ring back tones specified to time of day, caller ID or group and even special events. A fundamental service popular with users worldwide, PRBT is a great service offered as part of the Callup VAS platform.

Operator Benefits Subscriber Benefits
  • Increased ARPU - monthly fee and downloads
  • Competitive service - aligns with market demands
  • Simple and quick to deploy, comprehensive customer support
  • Part of CallUp VAS Platform a suite of cost-effective, easy-to-maintain value-added services
  • Fun service to personalize calls - you select the tunes
  • Enhances mobile experience



Features
  • Multiple ring back tones - selected via Web, IVR or SMS.
  • Activate ring back tone in accordance with caller ID or caller group, time of day, special event.
  • Usage reports.
  • Interface to prepaid and postpaid billing systems.
  • Scalability - from entry level systems to multi-million subscribers
  • Switch-based or IN-based.
  • Web based Content Management Platform for subscribers and content providers.
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