Mobile operators seek ways to deliver attractive services to mobile users in order to increase revenue and retain customer loyalty.

The CallUp Mobile Portal is a service delivery platform combining a Web/WAP site with a powerful content management platform. The Portal provides a navigation menu with links subscribers to compelling mobile content, applications and services like:
• Music, ringtones and personal ring-back tones (PRBT)
• Wallpapers, logos and screen savers
• Java applications and games
• Images and video clips

The Mobile Portal is easy to configure and is fully scalable. It recognizes the connected devices and adapts the services and content to their capabilities.

The services and content can be provided by:
• mobile operators
• operators using content provided by a 3rd party content provider
• external content providers

The Mobile Portal comes with interfaces to the mobile delivery infrastructure hooks to billing, charging and provisioning servers to enable retail activities, and supports prepaid and postpaid subscribers. Extensive reporting tools provide statistics and enable revenue share settlement.

Download CallUp Content Management Portal Brochure