MessageCase is a Value Added Services platform for messaging and call completions services such as VMS, UMS, SMSC, MMS, WAP Gty, PRBT, ON-Q

MessageCase is ideal for telephone operators (carriers), ISPs, ASPs, cable TV operators, mail service providers and voicemail providers
MessageCase offers value-added services to service providers, as well as many additional technologies to increase revenues as a result of increased use of airtime (carriers), advertising (ISPs), and increased customer loyalty.

When an in coming call to a subscriber is not answered (subscriber not available or line busy), the call is automatically transferred to the MessageCase system, which identifies the subscriber, and plays his voice greeting to the caller. The caller can then leave a voice message and end the call. Fax messages can be received in the same manner.

The Subscriber is notified that a new message has been deposited. Notification methods include SMS, MWI and email.

The subscriber can then retrieve the message in one of several ways:
1. MessageCase packages the message in an email and sends it to the subscriber’s email address. Voice messages can then be played using standard Multi Media tools and FAX messages may be displayed on the PC.
2. The subscriber can enter the MessageCase Web site set up by the Operator, key in his phone number and password, view all the contents of his unified messaging box, listen to voice messages, and view faxes and email messages on the screen. The subscriber can do this from any web browser anywhere around the world at any time.
3. MessageCase enables the subscriber to listen to the above messages, including email messages from a regular telephone, and to perform operations such as saving a message, forwarding it to another subscriber, or replying to sender. Text emails can also be listened to via the telephone or mobile handset (this feature is enabled by TTS technology)
4. MessageCase transcode the message into the handset's capabilities packages the message in a MMS message and sends it to the subscriber’s handset. Voice messages can then be played using standard Multi Media tools on the handset.

All incoming messages, in whatever form (voice, fax and email) await the subscriber in his MessageCase – accessible from any phone around the world, as well as via email and any web browser!

Yes. MessageCase can replace the subscriber’s answering machine at home by receiving unanswered calls . In this manner, any message left on any of the subscriber’s phones, can be retrieved via email, as well as being available at the MessageCase Web site accessible from any web browser, anytime, anywhere.

Not only does MessageCase serve as regular voice mailbox for the subscriber’s phone number, it effectively improves functionality, allowing the subscriber to reply to, forward and save messages.
In addition to this, MessageCase's unified messaging capabilities allows the subscriber to listen to a voice rendering of his email messages, and to receive voice messages and faxes via email.

No. MessageCase enables the subscriber to listen to messages over any type of telephone, via any email application and via any standard Web browser.

Yes. MessageCase features sophisticated voice and fax file compression capabilities, compressing each second of voice into a just 2 KB, and a fax page into just 14 KB.

Yes. When a message is received in the subscriber’s MessageCase, the system automatically sends the subscriber notification, including the name of the caller, the type of message, and the caller’s telephone number. A prolonged press on the Send button dials the caller’s number automatically.
CallupNet's own SMSC server can act as the SMS server for the MessageCase system and any other system on the Operator's network that sends SMS messages.

The VPIM standard is used to reply/transfer messages to other voice mail vendor systems. Another option for replying/transferring messages between different voice mail systems is using an Application Programmable Interface (API) which is supported by both vendors.

Multipurpose Internet Message Extensions [MIME] is utilized by the VPIM to compose a voice/image message (see Q1) and is supported by MessageCase.

Notification to land-line is provided by two means:
Sending of a special sequence to the switch to generate special tones when the device is off-hook.
Use of the SMDI protocol to generate special tones when the device is off-hook.
Both of these options are supported by MessageCase.

Yes, typically the MessageCase platform will receive the status (busy, no answer) as part of the "B" number (ISUP) and will play the appropriate OGM

MessageCase is built on reliable hardware from HP or IBM in a Microsoft Windows 2003 server environment, Intel telco boards and servers and Cisco networking solutions. The hardware allows for fast and low-cost scalability. MessageCase can also be remotely controlled by popular, common-place software. All these factors add up to very good cost/performance ratios, and a high level of redundancy and load balancing.

Yes. MessageCase is designed for optimum redundancy, featuring simultaneous support for several STP computers, and a large number of switches.
MessageCase is a mature system serving large operators.

MessageCase can operate in a Carrier environment (SS7, and E1/T1 lines), as well as over PRI and analog lines.

MessageCase has its own built-in system of fault reporting and alerts.
MessageCase has several control tools, including the ability to accept remote display/keyboard/mouse instructions over an IP or dial-up network even when the MessageCase server is booting! MessageCase can also connect to fault management and reporting systems such as Netrack from TTI, and others.

The MessageCase system employs Telnet or http protocols widely used by carriers for adding/deleting/viewing subscribers, adding and updating services, and obtaining the subscriber status, etc. A Windows provisioning module , that can be integrated to the Operator's Call Center application, is also provided.

Yes. MessageCase is a multi-lingual system enabling simultaneous support for an unlimited number of languages in its IVR (Interactive Voice Response), and at the MessageCase Website set up by the operator.

Yes. MessageCase enables subscribers to update their own personal details such as password and email address, define whether or not a telephone password is required, select services and the language interface. All this is done by remote access, and updated in the system within seconds, without using up valuable customer support resources.

Yes. MessageCase has an innovative system that enables the subscriber or the operator’s customer support unit to recover any message in the system deleted by the subscriber (within a timeframe defined by the operator).

There is no limit on the number of users MessageCase can support. In principle, MessageCase can be expanded to any practical size needed In One standard cabinet (rack) MessageCase system is capable of servicing 3,000,000 subscribers

The basic MessageCase building block consists of several interconnected computers in a 19” rack, each computer with its own role. A single screen, keyboard and mouse controls the system.

MessageCase uses an independent Oracle or SQL database capable of supporting a vast number of users and messages, with fast recovery and backup capabilities.

MessageCase operates as a single system located behind a firewall. The Internet component of MessageCase such as the mail server, web server and web files accessible over the Internet are installed on a separate DMZ. There is no external direct access to the computers on which the database and the communications with the switches and the STP are installed.

The MessageCase system has no single point of failure and has full redundancy for all system components. In addition to redundancy the system uses advanced load balancing techniques to fully utilize all system hardware.

MessageCase support all standard notification methods used by Telecom operators including:
- SMS notification
- Message Waiting Indicator (MWI)
- An email with the message attachment (voice or FAX) is sent to the subscriber.

A single MessageCase system housed in a standard network cabinet can service up to 3,000,000 subscribers and occupies less than 1 square meter of floor space.

Due to commercial considerations the smallest quantity of Voice Mail boxes per rack is 25,000

Yes. A MessageCase system supporting 25,000 VM boxes can be expanded to 3,000,000 full Unified Messaging boxes all in one rack.

CallUp Net LTD. Is a privately owned company and a subsidiary of One1 group, one of Israel's largest software groups.

David Eshet, CEO: David brings 25 years of experience in the IT and Telecom world to CallUp Net. In his previous position he served as VP Business Development in Pelephone – Israel’s 2nd largest Mobile Operator. Before that he served as CEO of Carcom LTD. – a mobile satellite communications company.
Aron Weiss, CTO: Aron is a 20 year veteran in the field of Software development, with vast experience in Telephony and IP. In his previous position he served as Manager of R&D in Arelnet, a VoIP Gateway designer.

Shalom Manova, Chairman: Shalom is one of the top executives in the Israeli and Mexican Telecom world. Currently Unefon’s COO, he resides on the Board of Directors of numerous Telecommunication companies (Pelephone, Tadiran Communications and C.Mer to name a few) and start up companies.
Eldad Bar Adon, Director: Eldad is the Founder and CEO of John Brice Products – A leading IT Software Integrator in Israel (of Oracle, Broadvision and CA products to name a few) and Incubator to start up companies. In his previous position he served as Senior VP in John Brice Systems (Oracle Activities Manager in Israel).

MessageCase is up and running and servicing over 7 million at 35 installations worldwide.
- Operadora Unefon in Mexico (WWW.unefon.com.mx).
- TATA and BSNL in India
- Movicel in Angola
- Cellcom in Liberia
- Pelephone, Bezeq international and Internet Gold in Israel
- NewNet in Georgia
- It Net and SEP in Italy
- Maktel at Macedonia
- Spice Nepal
It is also undergoing testing with various Telecom Operators around the world

CallUp Net is a mature company operated on it's own capital. It is a profitable company with a responsible management and board, and outstanding orders for the next two years.