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CallUp Net PRBT - Personalized Ring Back Tone
The must-have service to personalize caller experience

PRBT (Personalized Ring Back Tone) is an innovative system that enables subscribers to replace the dull standard ring back tone with personalized jingles or songs. The essential, highly-demanded service plays the selected ring back tone until the called party answers, the Voice Mail answers or the call expires. The PRBT system can store multiple ring back tones specified to time of day, caller ID or group and even special events. A fundamental service popular with users worldwide, PRBT is a value-added service offered as part of the Callup Net MessageCase platform.

Operator benefits Subscriber benefits
  • Increased ARPU - monthly fee and downloads
  • Competitive service - aligns with market demands
  • Simple and quick to deploy, comprehensive customer support
  • Part of CallUp Net MessageCase System, a suite of cost effective, easy to maintain value-added services
  • Fun service to personalize calls - you select the tunes
  • Enhances mobile experience



Features
  • Multiple ring back tones - selected via Web, IVR or SMS.
  • Activate ring back tone in accordance with caller ID or caller group, time of day, special event.
  • Usage reports.
  • Interface to pre and post-paid billing systems.
  • Scalability - from entry level systems to multi-million subscribers
  • Switch-based or IN-based.
  • Web based Content Management Platform for subscribers and content providers.
Call Up Net Ltd. One1 Building, 1 Amal St., Afeq Park, Rosh-Ha'ain 48092, Israel. Tel: 972-3-9767480, Fax: 972-3-9767401 E-mail: info@callup.net Copyright CallUp 2008
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