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Personal Ring Back Tones - One of the most widely used personalization methods

What’s in it for the OPERATOR?
  • PRBT, a network centric value added service, secures content is purchased through the operator and not directly through the content provider.
  • CALLUP PRBT has a rich adaptable API allowing operators replacing legacy and obsolete RBT platforms to maintain a seamless transfer that will not be felt by neither the content providers nor the subscribers.
  • CALLUP PRBT utilizes CALLUP CanVAS Billing and Provisioning (BaP) module, enabling high level of customization on CDR formats, supporting all leading Billing protocols. Available for both pre-paid and post-paid customers.
  • CALLUP PRBT includes a drag & drop Service Creation Environment CanVAS SCE, which enables creating and modifying existing service flows. Any Service flow that is triggered through or utilizing SMS, USSD, IVR, WebService can be easily altered and updated.
What’s in it for the SUBSCRIBER?
  • High level of customization in setting the Ring Back Tones. Different RBT can be set by caller, time, and various other criteria.
  • Ease of use, RBT can be set through multiple intuitive interfaces: WEB, APP , IVR, SMS, USSD
  • Fun features such as:
    • Song matcher – find your ring back tone by recording a short snippet of a song you would like, the system will find the full source.
    • Copy ring back tone from a friend
    • Event calendar – insert your friends birthdays and special events, surprising them with a customized ringtone on their special occasion.
  • Handset independent solution

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