CALLUP Announces Partnership with Starhome Mach around Innovative Roaming Callback Solution

Rosh Haayin, Israel, February 16, 2016. CALLUP, a provider of Value Added Services (VAS) and Mobile Device Management (MDM) solutions for the telecom industry, today announced a partnership with Starhome Mach, a global leader in mobile inter-carrier network and clearing services. The partnership includes cooperation in the marketing and reselling of CALLUP’s Roaming Callback solution – an intuitive, user-friendly solution that provides the operator with the flexibility to offer low cost international roaming calls.

Usually, when a subscriber is roaming abroad and makes a direct call from his mobile phone, the operator abroad receives most of the income from the call. CALLUP's Roaming Callback solution helps operators keep the income from roaming calls in-house, with a seamless user experience.

“We are delighted to partner with Starhome Mach, one of the world’s most prominent providers of roaming technology and solutions for wireless carriers,” said Alon Roth, CALLUP’s CEO. “The partnership has already resulted in three projects.”

“The partnership with CALLUP is part of our strategy to work with technology partners to deliver innovative and compelling solutions that meet the evolving needs of our customers,” said Guy Reiffer, VP Marketing and Partnerships from Starhome Mach.

Roaming Callback uses USSD technology, as well as other innovative technologies, allowing customers to dial directly and seamlessly from their address book. With callback, the subscriber transparently receives an incoming call, and can be billed for less than the cost of placing the call directly.


Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group, headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE). CALLUP's customer base spans the globe and includes fixed, mobile, VoIP telecom operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP serves as an OEM. For more information, visit

About Starhome Mach

Starhome Mach is a market leader in value-added global mobility and clearing services, removing communication barriers and differentiating services for connected people and devices.

We have harnessed our vast experience in global connectivity technologies to develop next-generation M2M/IoT solutions that provide robust operational and business layers far beyond what is currently possible in the market.

These capabilities optimize costs and QoS, manage and maximize ARPU (Average Revenue per Unit), and support scale up of the MNOs’ IoT business, while ensuring services can be customized to meet enterprise needs.

Starhome Mach’s customer base encompasses over 300 mobile network operators including 24 leading groups. The company has sales and R&D offices worldwide, along with a network of support locations providing local support and professional services.


David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: [email protected]