CALLUP Announces Strategic Agreement with Asian Telecom Conglomerate to Market CALLUP’s Remote SIM Card Management and Device Management Platforms

Rosh Haayin, Israel, January 19, 2017. CALLUP, a provider of Value Added Services (VAS) and Mobile Device Management (MDM) solutions for the telecom industry, today announced a strategic agreement with an international telecom conglomerate, headquartered in Asia. Under the agreement, the multi-billion telecom conglomerate will offer CALLUP’s SIM OTA and Device Management platforms as part of its portfolio. SIM OTA manages files and applets on SIM cards remotely, over the air. CALLUP’s Device Management platform sets device parameters over the air.

CALLUP’s SIM OTA platform remotely manages the entire SIM card life cycle – from activation of new accounts, through various upgrades and roaming updates, to SIM card cancellation and swap. Using a user-friendly interface that is SIM vendor agnostic, the SIM OTA comprises various features and capabilities, such as secure Remote File Management, Remote Applet Management, Steering of Roaming, Location Tracking, Welcome SMS, and other remote, over the air SIM operations.

CALLUP's Device Management (DM) platform is a comprehensive automatic device detection and configuration system that identifies new combinations of mobile devices entering the network. Once detected, and based on a preconfigured rules engine, it can configure various services on the device. DM supports Open Mobile Alliance Client Provisioning (OMA-CP) and OMA Device Management (OMA-DM) for these operations, as well as enabling proprietary protocols to be plugged in.

A cost-effective solution, CALLUP’s SIM OTA can include a built-in Short Message Service Center (SMSC) to manage all the SIM OTA settings. The SIM OTA platform support 4G cards, for OTA over HTTPS. Additional features, such as Steering of Roaming and location-based services, add value and provide the operator with excellent ROI.

SIM OTA includes a smart campaign management system that enables updating parameters remotely on all of the operator's SIM cards. The system will automatically repeat the update process on SIM cards that could not accept the original update due to various reasons, such as devices that were turned off or subscribers who were in roaming.

Using SIM OTA, operators can create dynamic distribution lists based on various criteria, enabling the operators to update specific groups of cards according to the pre-defined parameters. In addition, the new version enables online management of a single SIM card.

"The new agreement is another milestone in the growing popularity of SIM OTA and DM worldwide,” said Alon Roth, CALLUP’s CEO. “So far the systems have been installed by mobile operators in Europe and Latin America. They now enter Asia, and since the telecom conglomerate provides products and services in various countries around the world, in addition to Asia, we see this as an outstanding global business opportunity.”


Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group, headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE). CALLUP's customer base spans the globe and includes fixed, mobile, VoIP telecom operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP serves as an OEM. For more information, visit


David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: [email protected]