CALLUP Launches Cloud-Based Value Added Services for Cellular Operators with Unique Self-Tailoring Wizard

Rosh Haayin, Israel, March 31, 2014. CALLUP, a provider of Value Added Services (VAS) and Mobile Device Management (MDM) solutions for the telecom industry, today announced the launch of CanVAS in the Cloud – a set of cloud-based value added services for cellular operators that can be self-tailored by the operator, within minutes, through an innovative wizard. Services include voice mail, interactive voice response, SMS and MMS centers, personal ring back tone, multimedia transcoding gateway and more.

"Market dynamics and the increasing use of Over the Top (OTT) applications are forcing mobile network operators and mobile virtual network operators to reduce operating expenses to a bare minimum," said Alon Roth, CALLUP's CEO. "CALLUP has successfully developed and launched its VAS portfolio over the cloud, dramatically cutting operating costs."

CanVAS in the Cloud is a full SaaS service and operators pay only according to usage, avoiding buying extra hardware for peak days or extra software licenses in advance. The operator monitors its own application, while CALLUP is responsible for availability and upgrades.

The cloud-based services are hosted on Amazon Web Services (AWS) platform, and multiple high availability schemes ensure an uninterrupted level of service. The operator's applications are automatically backed up. A sophisticated cost management system allows usage adjustment according to load. Maximum security is maintained by AWS, and all private data and messages are encrypted on entry point and decrypted on exit point.


Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group, headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE). CALLUP's customer base spans the globe and includes fixed, mobile, VoIP telecom operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP serves as an OEM. For more information, visit


David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: [email protected]