CALLUP Announces Enhanced Portfolio of Cost Effective Value Added Services for Cellular Operators

Rosh Haayin, Israel, June 2, 2014. CALLUP, a provider of Value Added Services (VAS) and Mobile Device Management (MDM) solutions for the telecom industry, has announced an enhanced portfolio of Value Added Services for cellular operators, allowing them to replace old services with new, cost effective services that save the operator money and increase customer satisfaction.

The services are based on a unified platform, and can be self-tailored by the operator, within minutes, through an innovative wizard.

“In the tough telecom space, where Average Revenue Per User (ARPU) decreases due to Over-the-Top (OTT) penetration and flat tariff schemes, CALLUP's offering is attractive, helping carriers eliminate some of their operating expenses, while using our new products to capture some revenues lost to the OTT payers,” said Alon Roth, CALLUP’s CEO.

CALLUP’s CanVAS portfolio, unified under CALLUP’s unified platform, allow carriers to reduce dramatically their operational expenses/capital expenditure.

CALLUP’s CanVAS is future- proof with innovative products which support IP (LTE). Following are the latest releases:
·         Roam Home SMS – Patent pending SMS intercept solution
·         Roam Home Voice – Patent pending Voice intercept solution
·         Smart-Fi – a WiFi seamless login while roaming
·         IP messaging
·         VVM – Visual Voice Mail


Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group, headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE). CALLUP's customer base spans the globe and includes fixed, mobile, VoIP telecom operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP serves as an OEM. For more information, visit


David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: [email protected]